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Jumpstart Automotive Case Study: blueprint for a vertical ad network

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Jumpstart Automotive Media is a vertical advertising network focused on the automotive market. The company represents automotive web publishers for advertising sales and offers a suite of services for advertisers and publishers around that core business. Vertical advertising networks have received significant attention and investment recently, so...

Startup Review 6007 days ago

StepUp Commerce: subscription model for early market

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Many consumer Internet companies leverage the scale of the internet to offer cost savings over local brick-and-mortar businesses. StepUp Commerce instead uses the interactivity of the Internet to help local businesses compete against internet companies and big-box retailers. Likening itself to an internet-era yellow pages, StepUp helps local reta...

Startup Review 6043 days ago

Wallstrip Case Study: Delivering content where it is consumed

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Why profiled on Startup Review Wallstrip, which produces short online video pieces covering stocks, is a fascinating and unusual business. Born of the blogosphere, founded by a venture capitalist who says he never intended to run it as a long-term business, funded with seed capital and sold less than a year later, the company fairly

Startup Review 6084 days ago

Flektor Case Study: Counter to prevailing Web 2.0 wisdom

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Flektor is a unified suite of tools that enables users to create, manage, and share personal media across a variety of Internet sites. The service can best be compared to Slide and RockYou, but with a more powerful toolset for content creation, like video and photo editing tools. Users create ?fleks? - photobooks,

Startup Review 6098 days ago

Key success factors for Facebook apps

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Like everyone else these days, I have been thinking a lot about Facebook and the F8 application platform. I thought I would share some of my research notes here, but this was not meant to be an exhaustive analysis. As of this writing, there were 18 Facebook apps (not developed by Facebook) having 1M or

Startup Review 6117 days ago

LoopNet Case Study: Partnerships build data asset

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Why profiled on Startup Review Loopnet is a leading online marketplace for real estate brokers, agents, buyers, and investors to sell and buy property. Founded in 1995, the company IPO?d in 2006 and has grown to feature more than $408 billion in properties for sale and 3.2 billion square feet of space for lease as of

Startup Review 6141 days ago

How to work with imperfect timing ? an Elance example

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Rare companies like YouTube show what happens when entrepreneurs stumble on the right idea at just the right time, but I suspect that most companies miss the time window slightly and have to adjust. Elance is an interesting study in how to adapt when the market isn?t ready. Elance is an online agency that matches

Startup Review 6163 days ago

Reddit Case Study: How personality impacts product success

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Why profiled on Startup Review Reddit is a social news site that was launched in June 2005. As of April 2007, Reddit is generating ~170,000 unique visitors and 1.9M page views per day. The company was acquired by Conde Nast Publications in October 2006 for an undisclosed sum. Reddit is thus far the

Startup Review 6177 days ago

eCrush Case Study: Why timing the M&A market is tricky

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Why profiled on Startup Review The eCrush network is comprised of several major sites (ecrush.com, espinthebottle.com, and highschoolstyleboard.com) that offer flirting, matchmaking, quizzes, romantic content and social networking type features to teenagers (age 13-19). The sites receive over 1 million unique visitors per month, and rank as the 10...

Startup Review 6191 days ago

YouTube Case Study: Widget marketing comes of age

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This week?s case study was co-authored by guest writers Deepak Thomas and Vineet Buch. Deepak is an MBA student at the University of Chicago. He previously worked at Oracle for 10 years in engineering and product management roles. He is currently looking for summer internship opportunities at early-stage Venture Capital firms. He may be reached...

Startup Review 6218 days ago
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